Backbone Films Backbone Films

Backbone were approached by FIFA to create a video for the 'FIFA Best Football Awards' showcasing the talent of international football freestyler 'Iya Traore' who would be performing at the event. We wanted to capture the vibrancy and buzz of London, where the event was taking place, with Iya exploring the city and various famous landmarks through his unique footballing talent.

The finished film was shown multiple times throughout the event and was screened in front of some of the biggest names in world football, including Lionel Messi and Cristiano Ronaldo. It was also broadcast around the world as part of the live event coverage, and made available to all host broadcasters that own the rights to FIFA's TV output.