Backbone Films

Uprising x PUMA

Shot 9:16 for IGTV

PUMA approached us to produce a new content strand for Instagram promoting their new #Uprising campaign which coincided with the launch of the new PUMA One and Puma Future boot. 

Shooting in a 9:16 aspect ratio for vertical delivery was a new challenge for us, but we approached it with the cinematic eye we are known for, drawing on influences from Vice, Hypebeast and other well known fashion publications.